In the immortal words of Haddaway: what is love?

Love is a feeling. A memory. An emotion. A shared experience. A universal language. Intangible yet undeniable. It’s written in the stars. It’s our ultimate purpose. Simply put: love feels like magic. But love in the real world can be a little disappointing. It’s tough to feel the connection we’re all craving through the medium of apps and screens.

This conceptual campaign for Algida Turkey aims to bring some myth & magic back to love. Step into the Cornetto Rose Garden, and experience three stories: the anticipation of First Love, the spontaneity of Summer Love, and the destiny of True Love. Feel the heady rush of romance in every bite.

Design & copywriting - Benjamin Farrell