It’s Christmas - which means, time to chill out!

KFC Iceland wanted to celebrate the festive season with a mini campaign to promote their bucket deal. Playing on the Icelandic tradition of the ‘Yule Lads’, we created 9 ‘chilled’ poses for Sanders, illustrating a wallpaper pattern that could be used in different ways. In early December, a double-page spread featuring this pattern was printed in Iceland’s primary daily newspaper, allowing readers to wrap their gifts with the design.

Client - KFC Iceland

Studio - Pipar\TBWA

Creative Director - Agga Jónsdóttir

Copywriter - Snæbjörn Ragnarsson

Animation - Tómas Ingi Ragnarsson

Concepts and Illustration - Benjamin Farrell