The famous cone, re-imagined for now. We were asked by Unilever to bring uniqueness and excitement to their vegan offering. The catch? Retain the pack architecture that gives the product and brandmark so much standout.

Our solution was to embed Cornetto in nature. An illustrated wallpaper of leaves and abstract natural forms now grows across the pack, giving Vegan its own bold identity within the Cornetto family.

Client - Unilever / Heartbrand

Studio - Design Bridge

Creative Director - Fabio Milito

Senior Designer - Benjamin Farrell

Design & Illustration - Salvador Pombo

3D renders - Tom Warner