Unilever’s male and female deodorant brand is truly global. However, with four different names in different regions plus multiple ranges and hundreds of variants, the complexity had led to inconsistencies that were eroding the status of the masterbrand. Working with the global team, Echo first created the unifying brand and design idea, ‘Vibrant Performance’. We then re-crafted the brand identity, unifying the iconic ‘tick’ brand mark across all markets as well as redesigning the entire portfolio of variants.

Client - Unilever

Studio - Echo Brand Design

Creative Director - Nigel Ritchie

Design Director - Christie Davies

Senior Designer - Benjamin Farrell

Senior Designer - Ben Hutchinson

Senior Designer - James Pearce